2023年，婚庆市场迎来新的热潮。数据显示，尽管结婚人数有所下降，但婚庆产业链的消费风格正在发生变化，新风尚正在形成。

万亿市场，VC出份子

根据民政部公布的数据，全年前三季度全国共有544.5万对新人办理结婚登记。虽然结婚人数有所下降，却并未影响到婚庆赛道的繁荣。作为一个刚需赛道，婚庆产业链涉及的环节较长，小到喜糖、糖盒、新房装饰品，再到婚纱摄影、珠宝首饰，以及其他相关服务等等，这些行业的发展日趋成熟，并与其他行业如家电、家具、床上用品、室内装修、房地产、汽车和银行保险等40多个关联行业逐步形成了令人瞩目的产业链。

企查查数据显示，我国现存的相关企业超105万家，而在这条赛道，不少VC早已经布局。在2018年的顶峰融资规模为11.1亿元后，由于疫情等因素影响，在2020年融资规模仅剩4.5亿。但是从2021年开始，虽然融资放缓，但是融资规模却出现了上升趋势。

01 全聚德“喜文化”主题餐厅

广义的婚庆市场巨大，为满足追求新奇Z世代商家的创意总能在意想不到的地方找到新的方式。全聚德“喜文化”主题餐厅就是这样的例子，该餐厅不仅提供美食，还通过数字多媒体和互动体验增强消费者的体验感和观赏性。

02 火锅店也办婚宴

火锅店办 marriages become a hot topic in 2021, with brands like Haidilao seeking to create offline wedding scenarios. Consumers now prioritize the value and form of weddings over the banquet itself.

03 “轻医美”成为备 婚前的首选

The "light medical beauty" trend has emerged as a popular pre-wedding preparation choice for many couples. At the China Wedding Expo, Zhang from Shanghai planned to spend 30,000 yuan on medical beauty treatments before her wedding day.

04 俞文清喜饮布局喜宴用饮市场

Ayu Wang's layout of the wedding tea market is an example of how entrepreneurs are capitalizing on new trends in marriage celebrations.

05 喜茶入局 Wedding Industry

Xitea has been actively promoting its brand through various marketing campaigns and collaborations with other companies to enter the wedding industry.

06 辣条搬上 Marriage Banquet Tables

Spicy sauce bottles have become a popular item at weddings, with some vendors offering custom-made spicy sauces for special occasions.

In conclusion, while there are still challenges ahead for businesses looking to capitalize on these trends, they also present significant opportunities for innovation and growth in the wedding industry.